March 1, 2009
I hail from Chicago, city of almost 3 million, with over 9 million in the Chicago Metropolitan area making it 3rd largest in the US. Along with people comes traffic – lots of it. Usually I leave the office a little later in order to avoid the “heaviest traffic” but it’s still always busy. As … Continued
November 13, 2008
What is the best type of marketing approach during times when the market can be challenging? Targeted marketing campaigns are best all of the time. The better you can target your campaigns, the more successful. The misconception is that during good times candidate marketing should be prevalent and job order marketing should prevail during weaker … Continued
November 1, 2008
I admire the Charles Dickens quote, “It was the best of times, and it was the worst of times.” You might say it applies to everything and it applies to nothing, depending on who is reading it. That’s because some find a bit of good in everything and some have a hard time finding good … Continued
August 1, 2008
“To Host” or “Not to Host”? It’s a topic that is constant, along with all of the other industry buzzwords, whenever software is mentioned. “Software on demand”, “subscription based software”, and “in the cloud” are all commonly remarked phrases. What does it all mean? Is server-based software simply an old-fashioned relic? Many today would like … Continued
July 11, 2008
Data mining is a new and “HOT” field. So hot that data mining analysts have an average starting salary of $50,727! Simply put, data mining analysts sort through vast amounts of information in data warehouses. So, what’s so hot about that? A lot! Best of all with some of the tools available today, you can … Continued
July 6, 2008
I am a start-up company. Is subscription based software my onlyc hoice? I can’t afford a large monthly fee. Subscription based software is certainly one of your choices. However, before you assume that this is the lowest investment decision, explore other options. The important thing is that you choose a solution that you feel comfortable … Continued
March 19, 2008
Everyone is using a computer solution today. What sets one solution apart from another? It is true. It would be rare to find a company that does not have automation in place. The question here is how much of a solution does it offer? In order for automation to have impact today, it must encompass … Continued
October 12, 2007
I am using 3 different types of software. One for front office, another for calendar/planner and a third for accounting. What are the pros of integrating into one? There are too many advantages to mention here, but let’s review some important points. Utilizing more than one system will never allow for full CRM (Customer Relationship … Continued
July 16, 2007
What is CRM (Customer Relationship Management) and what does it mean relative to software utilization? It all starts with you. CRM can mean different things to different organizations. It basically means acting on opportunities to service customers. It applies to marketing, engaging with a customer, closing sales, customer contact, and managing customer activity. To effectively … Continued
April 10, 2007
What automated means are available to measure corporate profitability? It all starts with your system. Revenue and cost classifications need to be setup for meaningful analysis. Next, as the system is being used, activity must be classified. This coding ensures that as data moves through the system it can be captured. As an example, revenue … Continued
